Uncategorized – 91心頭 A Nonprofit Focused Digital Marketing Agency Sat, 28 Jun 2025 21:55:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 /wp-content/uploads/2019/06/cropped-Digital-Marketing-Agency-Nonprofits-Source_Favicon-32x32.png Uncategorized – 91心頭 32 32 Which Case Management Model Should Your Nonprofit Use? /case-management-models/ Tue, 08 Oct 2024 14:27:57 +0000 /?p=54227 If your nonprofit provides individualized services to clients or program participants, it’s crucial to have a system in place for tracking and managing service delivery. This is where case management comes into play. Case management refers to the coordinated process in which service providers assess, plan, implement, and monitor service delivery for each client or […]

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If your nonprofit provides individualized services to clients or program participants, its crucial to have a system in place for tracking and managing service delivery. This is where comes into play. Case management refers to the coordinated process in which service providers assess, plan, implement, and monitor service delivery for each client or participant.

Effective case management is essential for providing quality services, but it looks different depending on your organization type and unique client needs. For example, a healthcare organizations process might vary greatly from that of a family services nonprofit. Fortunately, there are several established approaches to case management, known as case management models, that can provide you with clear guidelines and processes.

If youre new to case management or are unsure which model to use, dont worry. Well explore each of the core case management models to help you determine the best fit for your nonprofit.

1. Brokerage model

The brokerage case management model was named because it involves brokering services rather than providing them directly. Case managers instead connect clients or participants with other community resources that they can use to address their needs through referrals.油

Using this model, your service delivery process may look something like this:

  1. During intake, the case worker assesses the clients needs and identifies resources that may help.

  2. The case worker provides the client with referrals for relevant community resources they can access independently (such as counseling or a job training program).

  3. After just one or two contacts, the client uses the referrals to access resources, and your nonprofits work is done.

You might use the brokerage model if community members have trouble finding or accessing the services they need. This model typically works best for nonprofits with large numbers of clients or participants and a wide network of community contacts.油

For example, a might use the brokerage model to refer students with behavioral needs to outside counseling services. Or, a family services organization serving a low-income community could support expecting mothers by connecting them with affordable prenatal healthcare and education classes.

2. Clinical model

When many people think of case management, they picture providers using the clinical model someone providing one-on-one counseling or support to a client over an extended period. This model focuses on providing more tailored services by establishing long-term relationships with clients and getting unique insight into their needs.

Typically, the clinical model involves providing direct services and encouraging clients to seek support from their own networks. Case managers help remove barriers (whether social, emotional, mental, or physical) so clients can more easily access long-term support.

Your nonprofit or public sector agency should use the clinical model if your organization provides:

  • Mental health services.

  • Addiction recovery support.

  • Treatment for油patients油with chronic health issues.

  • Similar types of one-to-one support.

Because this case management model requires case workers to get to know clients and their needs over time, youll need a robust that allows them to record, update, and analyze client data in one place. This way, case managers can learn from their data, adjust treatment plans, and ultimately improve service delivery and client outcomes.

3. Strengths-based model

Think of the strengths-based model as the clinical model with one key difference. Instead of providers steering the process, clients lead the way in identifying and addressing their own needs. This way, clients learn to take ownership of their progress and feel empowered to seek out and access community resources on their own, developing key skills in the process that will aid in their long-term success.

Similar to the clinical model, the strengths-based approach involves encouraging clients to leverage both formal and informal support (from the community, other resources, and their personal networks).油

Your nonprofit might use the strengths-based model if you work with clients or participants on rehabilitation, recovery, or adjusting to major life changes. For instance, an organization that supports local veterans might use this model to help those who recently returned from service adapt to everyday life as a civilian.

Because of the long-term, client-driven nature of this model, its important to plan and implement ongoing for case management. Outline clear desired outcomes for each client (based on their input and goals), then note the impact your services make over time and whether you need to adjust your care plans.

4. Intensive model

Finally, the intensive model applies to organizations that work to address urgent, extreme client needs (such as escaping domestic violence or recovering from an intense mental health crisis). Using this model, case managers provide clients with substantial, immediate support before referring them to less intensive services once theyre ready.油

A client receiving intensive care might go through the following process with your nonprofit:

  1. The client arrives at an in-patient facility and gets assessed by a case manager.

  2. The client receives 24/7 support and access to services for a short period of time, such as two days.

  3. If deemed appropriate, the case manager refers the client to outpatient services and other community resources they can use when they exit.

  4. The client moves on to less intensive services to continue addressing their needs.

If your nonprofit regularly helps community members in emergency situations or clients facing immediate hardships, this might be the best model for your organization.

Choosing the right fit for your nonprofits programs

Now that weve explored each model, start evaluating which one(s) would be right for your nonprofit. When you clearly outline the appropriate procedures and approaches for your nonprofits case managers (and provide the tools to streamline them), youll not only improve service delivery and client outcomes youll also boost case manager engagement and retention.

If youre still unsure which model is the best fit after reading about each one, talk to your existing case managers or staff. Ask them how they approach client cases and what they believe are their biggest challenges day-to-day. Would one of these case management models provide more structure or guidance for those problems?

Remember that these models are only sets of guidelines the details of your nonprofits case management process will still be unique based on client needs and available resources. Dont be afraid to pivot when necessary or try out a different model if one isnt working.


When youre ready to get started with your chosen model, look to peer organizations. Explore other organizations public resources to see which case management models they use and how they put them into practice. For instance, you might , read intake forms, or ask nonprofit leaders which model they use and how it helps them deliver quality care.

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10 Types of Workplace Giving Programs Nonprofits Should Know /types-of-workplace-giving-programs/ Fri, 23 Aug 2024 15:02:35 +0000 /?p=54162 In today’s fundraising landscape, corporate philanthropy has become a staple. After all, this strategy empowers mission-oriented organizations looking to raise more through mutually beneficial partnerships with for-profit businesses. But did you know there’s a specific category of philanthropy that’s powered by a company’s employees?   Workplace giving programs are designed to empower individual staff to […]

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Top Types of Workplace Giving Programs Nonprofits Should Know

In todays fundraising landscape, has become a staple. After all, this strategy empowers mission-oriented organizations looking to raise more through mutually beneficial partnerships with for-profit businesses. But did you know theres a specific category of philanthropy thats powered by a companys employees?

 

are designed to empower individual staff to give back through their place of work, standing out as a powerful way for these businesses and their employees to do good.

There are a wide range of workplace giving programs that benefit companies, their employees, and the causes they collectively support. These programs represent an invaluable opportunity to tap into consistent funding and build long-term relationships with companies and their employees.

In order to best target these opportunities, its a good idea for nonprofits and schools like yours to be familiar with the programs. Thats why, in this post, well overview the ten most popular types of workplace giving, demonstrate how they can benefit your cause, and spotlight top companies offering the programs. These include:

  1. Matching gifts
  2. Individual volunteer grants
  3. Team volunteer grants
  4. Volunteer time off
  5. Skills-based volunteerism
  6. Team volunteer days
  7. Payroll giving
  8. Employee giving campaigns
  9. Social fundraising
  10. Fundraising matches

As you read this list of leading workplace giving programs, keep in mind that most companies included offer multiple of the following programs. However, just because a company doesnt currently offer an initiative doesnt mean you should give up on the opportunity.

In those instances, see if your supporters would be willing to 油or consider (i.e., an exclusive partnership between your organization and a company that wishes to support your efforts through a custom workplace giving program) directly.

Get started with workplace giving programs using our management services.

1. Matching gifts

Workplace Giving Program Overview:

Matching gift programs are a type of workplace giving where companies match the charitable contributions made by their employees to eligible nonprofits. The match is often dollar-for-dollar, doubling the impact of the original donation, but some companies may offer a higher match ratio, too.

Top workplace giving strategy - matching giftsHow This Workplace Giving Program Benefits Fundraisers:

Matching gifts significantly boost donation revenue without requiring donors to contribute additional funds. By encouraging donors to submit matching gift requests to their employers, nonprofits can literally multiply their fundraising results.

Additionally, promoting matching gift programs can increase donor engagement, as supporters feel their gifts are making an even greater impact.

Companies Offering This Workplace Giving Program:

Many companies, including Chipotle, General Electric, and Coca-Cola, offer robust matching gift programs that double or triple their employees donations to various nonprofits. Leading programs are even being designated as Certified Leaders in Matching Automation with the !

Learn more about matching gifts as a workplace giving strategy油.

2. Individual volunteer grants

Workplace Giving Program Overview:

Individual volunteer grants are programs where companies offer monetary grants to nonprofits in recognition of the volunteer work their employees perform. Employees typically need to volunteer a minimum number of hours to qualify for these grants, which are then donated to the organization where the employee volunteered.

Top workplace giving strategy - individual volunteer grantsHow This Workplace Giving Program Benefits Fundraisers:

Volunteer grants incentivize volunteering and provide nonprofits with both volunteer support and supplemental corporate funding.

By encouraging volunteers to apply for these grants, nonprofits can increase their financial resources while also building stronger relationships with volunteers.

Companies Offering This Workplace Giving Program:

Companies like Apple, ExxonMobil, and Disney offer individual volunteer grant programs, rewarding employees’ volunteer efforts with grants to the nonprofits they support.

Learn more about volunteer grants as a workplace giving strategy油.

3. Team volunteer grants

Workplace Giving Program Overview:

Team volunteer grants are similar to individual volunteer grants but focus on group efforts. When a team of employees volunteers together at a nonprofit, the company provides a (usually sizable) grant to that organization as a thank-you for hosting the team and as a recognition of their collective impact.

Top workplace giving strategy - team volunteer grantsHow This Workplace Giving Program Benefits Fundraisers:

These grants encourage group volunteering, which can lead to more significant projects being completed, increased visibility for the nonprofit within the company, and larger grants being supplied.

Team volunteering can also foster long-term partnerships between nonprofits and corporations, potentially leading to more sustained support and ongoing projects.

Companies Offering This Workplace Giving Program:

Corporations like IBM, Boeing, and Kohls offer team volunteer grant programs, supporting nonprofits where their employees volunteer together.

Learn more about team volunteer grants as a workplace giving strategy油.

4. Volunteer time off

Workplace Giving Program Overview:

Volunteer Time Off (VTO) programs allow employees to take paid time off from work to volunteer with nonprofit organizations, above and beyond any existing sick or PTO hours allotted. Companies offering VTO programs typically allocate a certain number of hours or days per year for their employees to give back while participating in volunteer activities.

Top workplace giving strategy - volunteer time offHow This Workplace Giving Program Benefits Fundraisers:

VTO programs increase the number of volunteers available to nonprofits by making it easier for employees to find time in their busy schedules to do so. Allowing volunteers to get involved during the work day without losing out on their regular paycheck can lead to a steady stream of volunteer support for ongoing projects or events, ultimately helping nonprofits accomplish more without additional staffing costs.

Companies Offering This Workplace Giving Program:

Companies like Intuit, Patagonia, and Timberland offer generous VTO programs, encouraging employees to contribute their time to community service.

Learn more about volunteer time off as a workplace giving strategy油.

5. Skills-based volunteerism

Workplace Giving Program Overview:

Skills-based volunteerism involves employees volunteering their professional skills to help nonprofits with specific projects or challenges. This type of volunteerism leverages employees expertise in areas like marketing, IT, finance, or legal services, providing nonprofits with valuable resources they might not otherwise afford.

Top workplace giving strategy - skills-based volunteerism

How This Workplace Giving Program Benefits Fundraisers:

Nonprofits benefit from high-quality professional services that can improve their operations, enhance their outreach, or solve complex problems without the associated costs. Skills-based volunteers can help nonprofits achieve strategic goals, increase efficiency, and ultimately enhance their capacity to serve their mission.

Companies Offering This Workplace Giving Program:

Companies like Microsoft, LinkedIn, and Google support skills-based volunteerism, providing nonprofits with expert volunteers to tackle specific challenges.

Learn more about skills-based volunteerism as a workplace giving strategy油.

6. Team volunteer days

Workplace Giving Program Overview:

Team volunteer days are organized events where groups of employees from a company volunteer together for a day at a nonprofit. These events are often planned by the company and can involve various activities, such as environmental clean-ups, building projects, or community outreach.

Top workplace giving strategy - team volunteer daysHow This Workplace Giving Program Benefits Fundraisers:

Team volunteer days provide nonprofits with a large, organized group of volunteers to accomplish significant tasks in a short period. They also raise awareness of the nonprofit’s mission among employees, which can lead to ongoing support, donations, and future volunteerism from participants.

Companies Offering This Workplace Giving Program:

Companies like Target, Home Depot, and AppDynamics regularly organize team volunteer days, partnering with local nonprofits to support community projects.

Learn more about corporate volunteerism as a workplace giving strategy油.

7. Payroll giving

Workplace Giving Program Overview:

Payroll giving allows employees to donate to nonprofits directly from their paychecks on a regular basis, allowing for recurring donations with ease. Participating employees can choose to allocate a portion of their salary to a charity of their choice, often with the option for the employer to match those contributions.

Top workplace giving strategy - payroll givingHow This Workplace Giving Program Benefits Fundraisers:

Payroll giving provides nonprofits with a steady, predictable stream of income and can help cultivate long-term relationships with donors. As donations are automatically deducted, this program often leads to higher overall donations and greater retention due to the convenience and regularity of the giving process.

Companies Offering This Workplace Giving Program:

Companies like Costco, Amazon, and JPMorgan Chase offer payroll giving programs, enabling employees to support their favorite causes directly from their earnings.

Learn more about payroll giving as a workplace giving strategy油here.

8. Employee giving campaigns

Workplace Giving Program Overview:

Employee giving campaigns are company-sponsored fundraising drives where employees are encouraged to contribute to specific charities. These campaigns often take place over a set period and may include incentives like matching gifts, prize drawings, casual attire, or other perks to encourage participation.

Top workplace giving strategy - employee giving campaignsHow This Workplace Giving Program Benefits Fundraisers:

These campaigns can generate significant donations in a short amount of time, especially when paired with matching gifts. Employee giving campaigns also raise awareness of the nonprofits mission within the company, potentially leading to ongoing support beyond the campaign.

Companies Offering This Workplace Giving Program:

Companies like Staples, Scholastic, and Lyft run annual employee giving campaigns, raising substantial funds for various nonprofit causes.

Learn more about employee giving campaigns as a workplace giving strategy油.

9. Social fundraising

Workplace Giving Program Overview:

Social fundraising involves employees using their networks to raise money for a cause, often through online platforms like crowdfunding or peer-to-peer fundraising. Employees share their fundraising pages with friends, family, and colleagues, encouraging them to donate and support the nonprofit.

Top workplace giving strategy - social fundraisingHow This Workplace Giving Program Benefits Fundraisers:

Social fundraising expands the nonprofits reach beyond its immediate supporters by tapping into the social networks of employees. This can lead to increased visibility, new donors, and a broader community of support for the nonprofit’s mission.

Companies Offering This Workplace Giving Program:

Companies like Bristol Myers Squibb, Bank of America, and Walgreens support social fundraising initiatives, often matching employee contributions to amplify the impact.

Learn more about peer-to-peer fundraising as a workplace giving strategy油.

10. Fundraising matches

Workplace Giving Program Overview:

Fundraising matches involve companies matching the total funds raised by their employees for a specific cause or event. This could be part of a walk-a-thon, charity auction, or any other fundraising effort where employees actively solicit donations.

Top workplace giving strategy - fundraising matchesHow This Workplace Giving Program Benefits Fundraisers:

Fundraising matches can significantly increase the total amount raised for a nonprofit, as they effectively double the contributions from employee-led fundraising efforts. This not only boosts financial support but also motivates employees to engage more deeply with the cause.

Companies Offering This Workplace Giving Program:

Companies like Penguin Random House, CVS Health, and State Street Corporation offer fundraising match programs, multiplying the impact of their employees fundraising efforts for various nonprofit initiatives.

Learn more about fundraising matches as a workplace giving strategy油.


Final Thoughts & Additional Resources

Workplace giving programs offer nonprofits a powerful way to engage with corporate partners and their employees, providing a steady flow of donations, volunteer support, and more. By familiarizing yourself with the different types of programs, you can better position your organization to take full advantage of these opportunities.

However, the easiest way to identify workplace giving programs in your network is with a dedicated like Double the Donation. Rather than manually researching each supporters workplace giving initiatives, all it takes is a quick search of a company name, and youre automatically supplied with specific criteria and submission forms for each program.

Interested in uncovering more matching gift, volunteer grant, VTO programs, and more?

Want to learn more about top workplace giving programs and how to set your organization up for success? Check out these recommended resources:

  • Matching gifts are the most popular form of workplace giving. Access everything there is to know about these programs to secure more matches for your cause.
  • A lot of workplace giving centers around corporate volunteerism. Uncover top strategies for maximizing these volunteer-led programs here.
  • Payroll Giving For Nonprofits: The Ultimate Fundraisers Guide. Payroll giving is another well-represented workplace giving opportunity. Check out our complete guide to Give As You Earn programs to learn more!

Get started with workplace giving programs using our management services.

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Payroll Giving For Nonprofits: The Ultimate Fundraisers Guide /payroll-giving-for-nonprofits/ Mon, 19 Aug 2024 20:29:00 +0000 /?p=54161 In the ever-evolving landscape of fundraising, nonprofits and other charitable groups are constantly on the lookout for innovative methods to grow and sustain their financial support. One such method that has gained significant traction in recent years is payroll giving. This powerful tool empowers employees to regularly contribute a portion of their salaries to their […]

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Payroll Giving For Nonprofits- The Ultimate Fundraiser's Guide

In the ever-evolving landscape of fundraising, nonprofits and other charitable groups are constantly on the lookout for innovative methods to grow and sustain their financial support. One such method that has gained significant traction in recent years is .

This powerful tool empowers employees to regularly contribute a portion of their salaries to their nonprofit organizations of choice, creating a steady and reliable income stream for the causes they care about.

In this guide, well explore payroll giving, its value to nonprofits and other program stakeholders, and how your organization can leverage this method to boost its fundraising efforts.

  • What Is Payroll Giving? The Basics
  • A Quick Look at the Payroll Giving Process
  • Payroll Giving by the Numbers: Inspiring Statistics
  • The Payout of Payroll Giving: Key Benefits to Know
  • 5 Companies With Standout Payroll Giving Programs
  • How to Implement a Successful Payroll Fundraising Strategy

Ready to see how your nonprofit can benefit from payroll giving and beyond? Lets dive in at the beginning.

What Is Payroll Giving? The Basics

Payroll giving, also known as Give As You Earn (GAYE), is a type of workplace giving program that allows employees to make donations to nonprofit organizations directly from their paychecks.

These donations are typically deducted before taxes, making it a convenient and tax-efficient way for individuals to support causes they care about.

A Quick Look at the Payroll Giving Process

Payroll giving is a straightforward and efficient way for employees to donate to charitable organizations directly from their paychecks. Heres how the payroll deduction process typically works:

1. Program Setup by the Employer

The employer first partners with a payroll giving provider or integrates the program into its existing payroll system. This provider manages the distribution of employee donations to the selected nonprofits.

From there, the employer may either select a list of eligible charities that align with the companys values or allow employees to choose any nonprofit organization registered through the platform.

2. Employee Enrollment

The employer then promotes the payroll giving program to employees, explaining the benefits, how it works, and the impact of their contributions on various nonprofit causes. Employees interested in participating sign up for the program, often through a dedicated online portal provided by the payroll giving provider.

3. Donation Selection

Employees select the nonprofit(s) they wish to support, determining the amount (whether in dollars or by percentage) they wish to contribute from each paycheck.

4. Payroll Deduction

Once enrolled, the chosen donation amount is automatically deducted from the employees paycheck each pay period, generally before taxes are applied. The employers payroll department handles the deduction and transfers the total amount to the nonprofit

5. Fund Distribution

The payroll giving provider collects all employee donations and distributes them to the selected nonprofits on behalf of the employees, typically on a biweekly, monthly, or quarterly basis.

Payroll Giving by the Numbers: Inspiring Statistics

Payroll giving is a powerful tool for both corporations and nonprofits. Interested in exploring its potential? The following statistics make a compelling case for Give As You Earn programs, illustrating their potential to boost engagement and impact alike.

  • Workplace giving campaigns (including payroll giving) raise an average of $4-6 billion annually.
  • Nearly 2 in 3 surveyed employers match employee payroll deductions, ultimately doubling the value of each individual gift.
  • 18% of survey respondents indicate that their employers offer payroll giving as a way to support nonprofit causes.
  • Theres been a 7% decrease in payroll giving performance year over year, highlighting an opportunity for growth in the programs.
  • 59% of survey respondents currently remain unfamiliar with payroll giving programs.
  • More than 30 million UK employees qualify for payroll giving programs through their employers.
  • Of those who qualify for payroll giving, only an estimated 8-10% actually participate in the programs.
  • Donors contribute an average of $141 million through payroll deductions each year.

Sources: Americas Charities, Charities Aid Foundation, Fidelity Charitable, Double the Donation

The Payout of Payroll Giving: Key Benefits to Know

Payroll giving is more than just a convenient way for employees to support their favorite causesit’s a strategy with significant benefits for businesses, nonprofits, employees, and the community at large.

Lets discuss some of the key advantages of such a program here.

For Nonprofits

1. Steady and Predictable Income. Payroll giving provides nonprofits with a consistent flow of donations, making it easier to plan and budget for the future. Unlike one-time donations, which can fluctuate throughout the year, payroll contributions are regular and dependable.

2. Increased Donor Retention. Employees who participate in payroll giving programs are more likely to remain loyal donors. The convenience of automatic deductions encourages sustained giving over time, leading to higher donor retention rates for nonprofits.

3. Expanded Reach. Partnering with companies to implement payroll giving programs can help nonprofits reach new audiences and increase their visibility. Employees who might not have been familiar with the organization before may become long-term supporters as a result of participating in payroll giving.

4. Simplified Fundraising. Payroll giving is relatively easy to administer, especially when compared to other forms of donation collection. Many payroll giving platforms even handle the processing and distribution of funds, freeing up nonprofit staff to focus on mission-critical work.

5. Increased Credibility. Being included in a companys payroll giving program can enhance a nonprofits credibility and reputation. Employees are more likely to trust and donate to organizations that have been vetted and endorsed by their employer.

For Companies

1. Enhanced Corporate Social Responsibility. Payroll giving programs demonstrate a companys commitment to social responsibility or CSR. By facilitating charitable giving among employees, companies can align their business practices with positive social impact, strengthening their CSR profile and enhancing their reputation.

2. Increased Employee Engagement and Satisfaction. Offering payroll giving as a benefit can boost employee morale and job satisfaction. Employees are more likely to feel valued and connected to their employer when they can support causes they care about through a simple, company-sponsored program.

3. Attracting and Retaining Talent. Companies that promote philanthropy and social responsibility are more attractive to potential hires, particularly younger workers who prioritize values-driven work environments. Payroll giving programs can help in recruiting and retaining top talent who seek employers with a strong commitment to making a difference.

4. Positive Brand Image and Public Relations. By publicly supporting charitable causes, companies can enhance their brand image and generate positive media coverage. Payroll giving programs are often highlighted in CSR reports, marketing materials, and press releases, reinforcing the companys image as a socially responsible organization.

5. Strengthened Relationships with Nonprofits and Communities. Payroll giving often leads to stronger partnerships between companies and nonprofits. These relationships can create opportunities for collaboration on community projects, volunteer events, and cause-related marketing campaigns, further embedding the company in the community it serves.

For Employees

1. Convenience and Simplicity. Payroll giving makes charitable donations easy and hassle-free. Employees can set up automatic deductions from their paychecks, ensuring consistent support for their chosen nonprofits without needing to remember to make separate donations.

2. Tax Efficiency. Donations made through payroll giving are typically deducted before taxes, reducing the employees taxable income. This tax-efficient method allows employees to maximize their contributions while enjoying immediate tax benefits.

3. Empowerment and Personal Fulfillment. Employees feel empowered when they can contribute to causes they care about. Payroll giving allows them to support their favorite charities regularly, leading to a sense of personal fulfillment and pride in making a positive impact.

4. Alignment with Personal and Company Values. Participating in payroll giving programs enables employees to align their personal values with their professional lives. When employees see their company supporting charitable efforts that resonate with them, it reinforces their connection to the companys mission and culture.

5. Potential for Increased Impact. Many payroll giving programs are paired with , where the company matches the employees donations. This not only increases the impact of their contributions but also encourages employees to give more, knowing their donations will go even further.

5 Companies With Standout Payroll Giving Programs

Payroll giving programs are a powerful way for companies to support charitable causes while fostering a culture of philanthropy within their workforce.

Here are five companies that have implemented noteworthy payroll giving programs that your organization should know about.

Payroll Giving Company #1: Costco Wholesale

Payroll giving company example - CostCoCostco Wholesale offers a robust payroll giving program that reflects its commitment to community support. Employees can easily contribute to a variety of nonprofits through automatic payroll deductions.

The payroll giving program encourages higher participation and amplifies the support for the causes that Costco employees care about. Additionally, the company frequently engages its workforce in charitable activities, further fostering a culture of giving.

Payroll Giving Company #2: JPMorgan Chase

Payroll giving company example - JPMorgan ChaseJPMorgan Chase has established a comprehensive payroll giving program that aligns with its broader corporate social responsibility (CSR) efforts. Employees are encouraged to donate to eligible nonprofits directly from their paychecks, with JPMorgan Chase providing matching contributions to boost the impact.

The program is designed to make giving easy and rewarding, with a focus on supporting a diverse range of causes that resonate with the companys global workforce.

Payroll Giving Company #3: CVS Health

Payroll giving company example - CVS Health

CVS Healths payroll giving program is an integral part of its mission to promote health and well-being in communities. Employees can contribute to a wide selection of charities directly through payroll deductions, with the company offering a matching gift program to increase the impact of these donations.

CVS Healths program is designed to be flexible, allowing employees to support the causes they are most passionate about, particularly those related to health and wellness. The companys focus on accessible giving options reflects its commitment to making a positive difference in society.

Payroll Giving Company #4: 3M

Payroll giving company example - 3M

3Ms payroll giving program is a cornerstone of its long-standing tradition of corporate philanthropy. The program allows employees to donate to a variety of nonprofit organizations directly from their paychecks.

3M matches these contributions, often doubling or even tripling the amount, depending on the charity. This matching program not only increases the overall impact of donations but also encourages widespread participation among employees.

Payroll Giving Company #5: Warner Bros. Discovery

Payroll giving company example - Warner Bros

Warner Bros. Discovery offers a dynamic payroll giving program that aligns with its global commitment to social responsibility. Employees can easily donate to their preferred charities through payroll deductions, and the company provides matching contributions to maximize the impact.

Warner Bros. Discoverys program emphasizes creativity and social impact, encouraging employees to support a wide range of causes that reflect the companys diverse and inclusive culture. The program is part of the companys broader efforts to leverage its influence and resources to drive positive change in communities worldwide.

How to Implement a Successful Payroll Fundraising Strategy

Implementing a payroll giving fundraising plan can be a game-changer for organizations looking to enhance their efforts with corporate giving programs. By proactively targeting payroll deduction opportunities, nonprofits and other charitable groups can secure consistent, long-term funding, deepen donor relationships, and tap into new avenues of support within corporate environments.

Consider the following steps to build your strategy.

Register for companies payroll giving systems.

Most companies organize their payroll giving programs through dedicated giving platforms or . This allows the companies employees to simply log on, choose their pre-approved charities, and initiate their regular gifts.

That said, its a good idea for organizations to take proactive steps to become registered nonprofits with the solutions their donors use to give.

Top tip: provides an overview of key giving platforms and how your organization can register for each one.

Raise awareness about payroll giving to donors.

Next, its essential to promote payroll giving opportunities to your audience of supporters. After all, tons of eligible individuals have no idea their employers make it so easy to give. Simply sharing the opportunity will drive registrations and funds for your cause.

To do so, start by providing clear information on how the programs work, the impact donors dollars will have on your mission, and even the tax benefits they can receive from their paycheck deductions. Use various communication channels, such as email campaigns, social media, and in-person presentations, to spread the word about these programs!

The more donors who are aware of payroll, the more donors are ultimately going to opt to get involved.

Share matching gift information as well.

Many companies offer to match employee donations, effectively doubling or tripling the impact of the initial gift. If your supporters are giving through payroll giving programs, make sure they know to consider matching gifts, too!

The easiest way is with a matching gift database search toolall an individual has to do is enter the name of their employer and see if the company matches gifts. From there, they can even access program guidelines and request forms to simplify the process.

Multiply payroll giving impact with a matching gifts tool.And if an employee doesnt qualify for a matching gift, see if theyd be interested in to their employer!

Offer recognition and incentives.

Like any recurring donors, those contributing through payroll giving programs should be thoroughly thanked for their support. Offer incentives such as personalized thank-you notes, badges, or recognition in your organizations newsletters to establish a connection and set the group apart.

Additionally, you may consider creating a tiered recognition system that acknowledges payroll givers who reach certain donation or engagement milestones, ultimately recognizing and celebrating them for their involvement.


Final Thoughts

Payroll giving is a powerful tool that can significantly boost your nonprofits fundraising efforts. By taking a proactive approach to marketing these programs, your organization can tap into a steady stream of income while fostering long-term relationships with donors and their employers.

With the right approach, payroll giving can become a cornerstone of your nonprofits fundraising. Good luck!

Ready to learn about more workplace giving programs like payroll giving and beyond? Check out our recommended further reading:

  • Learn the fundamentals of corporate matching gift programs. See how they work, why theyre beneficial for nonprofits, and how to maximize matching gift opportunities for your organization.
  • Discover effective strategies for leveraging corporate volunteer programs to benefit your nonprofit. This resource provides insights into how to engage supporters and maximize the impact of volunteer efforts.
  • 8 Top Corporate Giving Trends to Watch + Examples. Stay ahead of the curve by understanding the latest trends in corporate and workplace giving. Uncover emerging practices in corporate philanthropy to align your nonprofits strategies with current trends and opportunities.

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3 Reasons Why Your Nonprofit Needs a Point of Sale System /nonprofit-point-of-sale-system/ Fri, 14 Jun 2024 19:32:10 +0000 /?p=54054 Nonprofits can benefit from using various software tools, such as constituent relationship management solutions (CRMs), marketing software, and more. However, most don’t consider point of sale (POS) systems as a contender for their tech toolboxes. Generally, POS systems are associated with businesses — just think of clothing stores, cafes, and grocery stores, which need POS tools to […]

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Nonprofits can benefit from using various software tools, such asconstituent relationship management solutions(CRMs), marketing software, and more. However, most dont consider point of sale (POS) systems as a contender for their tech toolboxes.

Generally, POS systems are associated with businesses just think of clothing stores, cafes, and grocery stores, which need POS tools to run successfully. Despite the association with the for-profit sphere, these systems can be similarly beneficial to nonprofits with storefronts.

In this guide, well discuss whether your nonprofit should consider investing in a POS system and how these systems can help your organization. With this information, youll see exactly how POS software can generate a greater ROI and more funding for your nonprofit.

What types of nonprofits can benefit from a POS system?

Generally, nonprofits that stand to gain the most from a POS system operate some form of storefront, whether physical or online. A few examples of nonprofits with storefronts include:

  • Retail stores. This includes nonprofitand other merchandise stores. For example,, a nonprofit dedicated to finding safety and shelter for Atlantas LGBTQ+ youth, operates a thrift store, with all proceeds going toward street outreach, youth centers, and finding transitional housing.
  • Animal shelters and rescue organizations. Who doesnt love animals? Animal shelters and rescue nonprofits know that the cute critters they support are the main draw of their mission, so many of them create and sell branded merchandise through in-person and online stores. Some animal shelters even run pet cafes (such as) to generate more revenue.
  • Arts and cultural organizations. Nonprofits such as museums, aquariums, theaters, and more may sell merchandise through gift shops, making POS systems extremely beneficial for them. They may also sell tickets for entry, behind-the-scenes tours, or special events.
  • Health clinics and medical facilities. Nonprofit medical facilities can use POS systems to process patient payments, manage appointments, and track medical supplies and equipment. This creates a streamlined process that allows them tosee more patientsefficiently and effectively.

Your nonprofit staff may already have experience running a storefront or selling items throughproduct fundraisers, which include bake sales, cookie dough sales, candy grams, and more. Although you might not think of selling when you think of mission-driven organizations, many of them do sell items to their audience in some capacity and a dedicated POS system can make that process more convenient.

How can a nonprofit benefit from using a POS system?

can benefit nonprofits in the following ways:

  • Cost savings. A nonprofit POS system will help reduce costs associated with manual data entry, overstocking, overstaffing, and shipping errors. It may help you boost revenue with financial data you can analyze for key insights.
  • Streamlined operations.The right solution will provide various features to streamline your storefronts operations through automation, such as syncing the inventory of your physical and online stores, notifying you when stock is low, and automatically messaging previous customers about upcoming deals or promotions.
  • Enhanced customer experience. With well-stocked inventory and efficient checkout, customers will have a better experience at your nonprofits store. As a result, they may feel more positively about spending their hard-earned money, leading to more revenue generated.

The right POS system can greatly improve operations for nonprofit storefronts, facilitating greater customer engagement and satisfaction and increased funding for the organizations mission.

3 Reasons for Nonprofits To Use a POS System

Now that you know the benefits of using a POS system, lets dive into how specific POS features can help your nonprofit:

1. Inventory management

of any POS system. Your solution should offer real-time inventory tracking, allowing you to easily stay informed on whats in stock and what items need to be sourced. This is especially helpful as your nonprofit store gains popularity, ensuring you always have the stock to meet your customers needs.

Additionally, if you run both brick-and-mortar and online storefronts, a robust solution will include syncing capabilities. This means that if customers make purchases online, they will be reflected in your overall inventory database. This way, you can operate with confidence because youll never sell an item that you dont actually have in stock.

Furthermore, you can use a POS system to discount types of merchandise or entire departments, depending on your stores needs. This makes it simple to host promotions and deals, sell certain products, and encourage customers to make purchases.

2. Donation tracking

As a nonprofit professional, you know just how crucial donations are. While purchases made at nonprofit storefronts dont usually count as donations, its common practice to ask for a donation on top of the purchase. Even for-profit businesses do it, usually by asking the customer to round up their purchase to the nearest dollar and donate the change to a nonprofit cause.

A POS system makes it possible for your nonprofits store to ask for donations during checkout, which is an easy fundraising technique. Aside from rounding up, you can prompt the donor to make a flat donation to your cause. Plus, your POS system will provide a purchase receipt and a donation receipt for the donors tax purposes.

Certain types of nonprofit stores also accept in-kind donations, whichas any non-monetary gift made to a nonprofit or to benefit a charitable cause. This usually applies to consignment or thrift stores because they have sales models that rely on item donations. A POS system allows you to easily manage these donations by logging who donated a certain item and storing their information in your database so you know to follow up and thank them for their contribution.

3. Financial reporting and analytics

With the financial reporting and analytics features of POS systems, your nonprofit can track:

  • Your popular items. You can track item turnover time and number of sales to determine what your nonprofit stores most popular items are. Stock these items to increase your stores fundraising capability.
  • Most profitable times. This could refer to a specific time of day, day of the week, or even a season or month of the year. Once you know your most profitable times, you can stock your store accordingly, schedule the right number of staff members, and time discounts or promotions to maximize sales.
  • Customer data. A POS system allows you tosuch as customer demographics, spending habits, and more. With this information, you can generate customer personas to effectively target your ideal customer.
  • Donor data. A POS system will sync with your nonprofit constituent relationship management system (CRM), giving you more information about how toengage your donors.

With the information from a POS system, youll be well-equipped to make data-driven decisions that improve your nonprofits store, empowering you to generate more sales and inspire more donations.


Nonprofit storefronts are a lucrative opportunity for the organizations that make the most of them. They help you bring in more donations,油engage long-term supporters油in fresh ways, and spread awareness about your mission to your community. To maximize your stores potential, purchase a POS solution that makes management a breeze and empowers you to make informed improvements.

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How to Leverage Email as a Recruitment Tool: 4 Strategies /leveraging-email-for-recruitment/ Mon, 06 May 2024 14:53:40 +0000 /?p=54033 With approximately 344 billion emails sent per day, it’s no wonder why so many recruiters use this channel to source, engage, and secure job applicants. However, the sheer volume of emails the average candidate receives means you need to add marketing-savvy tactics to your toolkit.  This is especially true for nonprofits like yours, who often […]

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With approximately sent per day, its no wonder why so many recruiters use this channel to source, engage, and secure job applicants. However, the sheer volume of emails the average candidate receives means you need to add marketing-savvy tactics to your toolkit.油

This is especially true for nonprofits like yours, who often have to work harder to compete for talent with larger corporate counterparts.

In this guide, well explore different ways to enhance your nonprofits with email. As we review these techniques, keep your nonprofits current recruitment approach in mind and consider how these strategies can help achieve your recruiting goals.油

1. Use automated personalization tools.

Depending on the size of your nonprofit, you might have numerous roles open at any given time. Completely personalizing every email for each candidate can be time- and resource-consuming.油

While recruitment is important for your organizations long-term success, you should always prioritize allocating resources for mission-critical activities. Fortunately, automated tools make curating personalized email content for candidates effortless.

Automation allows your nonprofit to reach candidate groups with similar characteristics without creating a unique message from scratch for everyone. For instance, tools like might improve personalization by:

  • Segmenting messages to groups that share characteristics
  • Creating a list of top candidates from your constituent management system (CMS) using AI油
  • Making custom workflows that effectively nurture the candidate based on preferences and interactions with your past messages

Also, marketing software can personalize emails by providing criteria suggestions, sorting candidates based on data stored in your recruitment tools and software, and filling out templates with candidate information.油

2. Prioritize accessibility, inclusivity, and user experience (UX).

Ensuring that everyone can access and gain valuable information from your recruitment emails, regardless of ability or identity, is crucial. Optimizing your nonprofits approach to accessibility and UX can yield greater open rates, click-throughs, and completed applications. Here are some tips for you to get started:

  • Use legible design elements. Whether its making your text larger, adding more negative space between text, or using high-contrast colors, make your email templates easily readable to people with visual impairments. \
  • Clarify navigation and next actions. Youll only get click-throughs, signups, and applications if you simplify the process of taking the next step for your recipients. Clearly lay out what you want the reader to accomplish and how they can do so. For instance, if you want the reader to finish an abandoned application, link to your application portal and stress that submitting it only takes a few minutes.
  • Implement inclusive language and content. Reflect your nonprofits and commitment to diversity, equity, inclusion, and belonging (DEIB)油 in your email content. Use visual elements with diverse subjects, avoid relying on jargon, and stress your nonprofits welcoming nature in your emails to encourage applications.油

Using these strategies helps you highlight your unique value proposition over competitors to a wider audience. Just make sure you listen to and incorporate audience feedback so your emails continue to resonate with applicants over time.油

3. Use calls-to-action.油

Given the hundreds of emails your candidates might receive in a day, making your messages eye-catching and user-friendly can help your organization stand out from your competitors.

You likely already use calls-to-action (CTAs) in your fundraising materials to inspire your supporters to act, whether its by donating to an upcoming campaign or joining your volunteer team. Plus, digital CTAs have even more value than traditional ones since they can seamlessly link to important resources, making this tactic a no-brainer. Just as you use CTAs to drive mission support, they can be equally as effective in recruitment emails.油

suggests trying these tips for formatting your recruitment email CTAs:

  • Be direct. Depending on their current place in your recruitment process, there might be several possible actions your candidates can take (i.e. completing a skills assessment during the same phase as the second round of interviews). Specify what you want your recipient to do in the clearest, most direct way possible.
  • Highlight value proposition. For initial outreach emails, remember that your candidates will only apply to opportunities they think are worth their time and effort. Clearly outline your nonprofits mission, the unique benefits of working for your organization, and why working for a nonprofit in general is better than corporate life.
  • Use facts. Overly conceptual statements could throw your readers off and distract them from completing the desired next action. Reference statistics when framing CTA content. For example, instead of saying you have high employee engagement and loyalty, you can win candidate trust by saying that you have only a 5% turnover rate over the last five years.

Remember, your CTAs should look different for different audience segments. For instance, if youre trying to reengage a passive candidate, youll want to use a different tone of voice than you would for a new candidate who has never heard of your nonprofit before.

4. Pay attention to subject lines.

It takes your readers as little as to make a snap judgment about your email, leaving you practically no room for error. Thats why optimizing your subject lines is crucial for making your emails stick with your audience. Use these strategies to hook your recruitment email recipients immediately:

  • Pose a question. Asking your readers a question is more likely to engage them than a simple statement. Pose a thought-provoking question in your subject line that encourages them to consider working with your nonprofit.
  • Create urgency. Your readers are more likely to act swiftly if theyre facing a deadline. For instance, you could highlight that applications for a certain role close in a few days.油
  • Highlight benefits. Call out the benefits of working at your nonprofit, such as company culture events, which set you apart from competitors.油

Ultimately, subject lines serve a similar purpose as CTAsto attract the readers attention. Leverage your nonprofits donation and for CTAs in your subject lines to resonate with your audience.

Used correctly, email can be a key component of your recruitment process. As long as you keep your nonprofits recruitment goals and mission at the center of your approach and leverage tools , you can supercharge your outreach strategy with email.

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Market Your Capital Campaign During the Public Phase: 5 Tips /market-your-capital-campaign-during-the-public-phase/ Thu, 11 Jan 2024 14:42:21 +0000 /?p=53970 Even if you are a capital campaign beginner, you probably know that these campaigns have a quiet phase and a public phase. Research shows that during the quiet phase, you’ll raise around 70% or more of your campaign goal from your top donors and those people who are closest to your organization. Then, you’ll announce […]

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Even if you are a capital campaign beginner, you probably know that these campaigns have a quiet phase and a public phase.

that during the quiet phase, youll raise around 70% or more of your campaign goal from your top donors and those people who are closest to your organization. Then, you’ll announce your campaign and begin the public phase. During this phase, you will capitalize on the success of the quiet phase and invite the broader community of donors to participate and help get your campaign over the finish line.

In this post, well explore five tips that will help you market during the public phase so you can meet your goal!

Capital Campaign Public Phase Essentials

Before we dive into our tips, lets go over some important things to know about the public phase:

  • While the public phase will raise far less money than the quiet phase, dont underestimate its importance. During this phase, your organization will expand its visibility and attract many new donors who will support your organization long after the campaign is over.
  • The public phase requires a different approach than the quiet phase. The quiet phase relies on personal solicitation and individualized attention to donors with significant giving capacity as you seek out the gifts outlined on . The public phase, however, uses a broader marketing approach to attract as many donors as possible at every giving level.
  • Typically, the public phase of your campaign will be much shorter and more intense than the quiet phase. Often the quiet phase of a campaign will extend for 12-18 months or even longer. The public phase, however, should be compressed into three or four months if possible so you can create and sustain as much of a buzz as possible as you take the campaign over its goal.

5 Winning Tips for Better Public Phase Marketing

List of tips for marketing your capital campaign during the public phase

1. Set specific strategic goals for the public phase.

While you should have a dollar goal for the public phase, strategic goals are every bit as important. You might set goals around expanding and diversifying your base of support, creating a sense of urgency to complete the campaign, or defining targets for public visibility.

Determine the audiences you want to reach during this phase. As you plan, revisit the data in your CRM and think specifically about the audiences you wish to target during this phase. Some of them will be people who are low and mid-level donors to your organization but who havent been approached during the quiet phase. But you should also consider expanding your reach by identifying groups of donors who might have a reason to want to get acquainted with your organization.

2. Craft the messages you will use during the public phase.

You might have two or three messages that you hammer homeone should be about the exciting new project funded by the campaign and one should be about how close you are to completing your campaign goal.

Whatever your specific messages are, ensure theyre clear and consistent throughout all of your marketing efforts.

3. Determine the ways you will get the word out about your public phase.

Be sure to use the various promotional vehicles you already have, like your regular newsletter and your website. But you might also plan a press release or press event to get broader coverage. And dont forget various social media channels.

Develop a plan for each of these media opportunities, reusing assets like your case for support or where possible.

4. Establish a tight timeline.

The public phase of your campaign should be no more than three or four months long so you can establish and sustain high energy and visibility. Develop a specific timeline for each aspect of your campaign to keep it on track.

5. Plan challenge and matching gifts for the public phase.

Challenge and matching gifts work wonders during the public phase. Speak with some of your largest donors to see if they might make that you can roll out during this broad phase of the campaign to build excitement and motivate people to give by a specific deadline.


The public phase of your campaign can be challenging. All of that broad base fundraising takes a huge amount of effort and the financial rewards pale after the you have worked on during the quiet phase. But the public phase is worth the work if you plan it well, market it with care, and execute it effectively!

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4 Things to Do Before Announcing Your Capital Campaign /what-to-do-before-announcing-capital-campaign/ Mon, 08 Jan 2024 21:06:19 +0000 /?p=53960 If your nonprofit is in the early phases of a capital campaign, you may be wondering exactly how long this period should last. You’ve already set your fundraising goal, done initial prospect research, and solicited a few major gifts from board members and major donors. How much longer do you need to wait before you […]

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If your nonprofit is in the early phases of a capital campaign, you may be wondering exactly how long this period should last. Youve already set your fundraising goal, done initial prospect research, and solicited a few major gifts from board members and major donors. How much longer do you need to wait before you announce your capital campaign to the public?

The answer isnt always straightforward. The quiet phase of should last as long as you need in order to be ready for a public campaign kickoff, which can vary widely from organization to organization. At a minimum, you should do four things before telling the world about your capital campaign:

  1. Perfect Your Case for Support
  2. Raise 50-70% of Your Fundraising Goal
  3. Develop a Marketing Strategy for Your Public Campaign
  4. Plan a Campaign Kickoff Event

Taking these steps ensures that youre prepared to present your campaign to the public in the best light possible, helping you garner the remaining support you need to reach your goal.油

1. Perfect Your Case for Support

By this point, youve already developed a case for support to share with prospective major donors that outlines goals, resources, and projected outcomes for your campaign. Now, its time to take another look at it to make sure the document has evolved with your campaign and is ready for the public eye.

Follow these steps to polish your case statement before you release it to the public:

  • Incorporate any feedback youve gotten from initial prospects and donors.
  • Perfect your storytelling strategy based on the tactics that have resonated most with donors so far.
  • Add any additional information you now have, such as an adjusted construction timeline for your building.油
  • Update your fundraising goals if theyve changed throughout the course of your campaign.

Additionally, adding compelling visuals to your case for support if you havent already. This could include renderings of the building you want to construct, photos of volunteers lending their support, or infographics that help donors visualize your goals and progress.

Along with providing your case statement to prospective donors to secure their support, this document will be instrumental in crafting marketing materials for the public phase of your campaign. Using this document as the basis, you can build out campaign brochures, blog posts, and social media content that articulates your nonprofits vision.

2. Raise 50-70% of Your Fundraising Goal油

Next, its essential to understand which phase of your capital campaign youre in and meet the goals of that phase before moving on to the next. The basic phases and goals of each one are as follows:

An infographic listing the five phases of a capital campaign, listed in the text below.

  • Planning Phase: Conduct a feasibility study, set fundraising goals, and plan your capital campaign.
  • Quiet Phase: Cultivate prospective major donors and earn most of the campaigns funding by soliciting .
  • Kickoff: Announce your capital campaign to the public and celebrate with a kickoff event.
  • Public Phase: Raise the remainder of the funds needed to reach your campaigns fundraising goal.
  • Completion and Follow-Up: Wrap up the campaign and thank everyone involved for their support.

Right now, youre likely in the planning or quiet phase of your campaign. According to , you shouldnt move out of the quiet phase until youve raised at least 50-70% of the funds needed to reach your total campaign fundraising goal.

Raising this much funding can take multiple years, so dont worry if youre a year or two into your capital campaign and havent announced it to the public yet. The quiet phase is the most important part of a capital campaignso taking your time is a good thing! Focus on building relationships with major donors until you can secure enough funding to confidently move on to the kickoff phase.

After reaching 50-70% of your goal, consider how youll raise the remaining 30-50% through additional major, mid-level, and small donations. If you havent already, create a gift pyramid that outlines how many donations youll need at each level to reach your goal. For example, you might need ten $1,000 gifts, four $5,000 gifts, and two $10,000 gifts to obtain the $50,000 you still need to raise.

3. Develop a Marketing Strategy for Your Public Campaign

Once you know youre financially ready to move forward, design the marketing strategy youll use to publicly announce and promote the remainder of your capital campaign. Think about how youll make the initial announcement, advertise the kickoff event, and maintain momentum until you reach your goal.

Use a variety of communication channels to reach mid-level and smaller donors within your general audience, such as:

  • Your website: Create a landing page for your capital campaign that includes information about your vision and goals and explains how to donate. Then, link to this page in your sites navigation bar, your homepage, and other marketing materials on different channels.
  • Email: Use donor segmentation to group supporters based on shared interests and involvement in your organization, then send emails tailored to each segment. This will increase the relevance of your emails for each supporter, making them more likely to give.
  • Social media: Your organizations social media profiles are great places to post progress updates, photos of beneficiaries, and behind-the-scenes videos of your work on the campaign. Just make sure to engage with followers by responding to comments and questions.油
  • Text messages: While major and mid-level donors warrant carefully planned and personalized fundraising appeals, you can engage plenty of small donors just by sending a quick text appeal.

You can also get creative with your marketing to grab supporters attention and appeal to them in new ways. For example, you might send to invite supporters to your campaign kickoff event to ramp up excitement.油

4. Plan a Campaign Kickoff Event

Finally, its time to plan the public event youll use to kick off your campaign in the eyes of the community.油

Kickoff events commonly take the form of groundbreaking ceremonies, formal galas, or press conferences, but you can announce your campaign in any way that makes sense for your nonprofit. Just make sure to align your kickoff event with your campaign itself and your nonprofits audience.油

As you plan your kickoff event, make key decisions about the events:

  • Format: Will the kickoff be in person, hybrid, or virtual? If most of your supporters live locally, an in-person or hybrid event may work best. If your donors are spread across the country or youre targeting a wider audience, consider going virtual to allow more people to attend.
  • Theme: Choose an event theme that fits with your vision for the overall campaign. For instance, you might host an environmentally-themed garden party to celebrate the kickoff of your campaign to build a more sustainable program facility.油
  • Volunteer needs: How many volunteers will you need to run the event? If its a more involved event like a gala or auction, make sure to recruit volunteers well in advance so you have enough time to train them.油

You should also plan to recognize a few top donors at the kickoff event to thank them publicly for their generous support. This recognition will help sustain your important major donor relationships and show prospective donors that you genuinely appreciate your supporters.


Once youve taken these steps, confer with your capital campaign chair, board members, and nonprofit leadership to confirm that this is the right time to announce your campaign to the public. Then, enjoy the campaign kickoff and celebrate all the progress youve made!

 

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Navigating the Season of Giving: 5 Fundraising Software Tips /year-end-fundraising-software-tips/ Thu, 07 Dec 2023 21:56:14 +0000 /?p=53939 As a fundraiser, you know how critically important year-end fundraising is. For many organizations, the last quarter of the year is the time when they collect a significant portion of the incoming year’s funding. And because supporters feel more inclined to donate during this season, nonprofits focus all of their energy on fundraising. As a […]

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As a fundraiser, you know how critically important year-end fundraising is. For many organizations, the last quarter of the year is the time when they collect a significant portion of the incoming years funding. And because supporters feel more inclined to donate during this season, nonprofits focus all of their energy on fundraising.

As a result, year-end fundraising can feel hectic. The fundraising landscape often becomes crowded, adding another challenge to the mix. In order to stand out, manage time and resources effectively, and give donors the best experiences possible, consider leveraging specialized fundraising software.

In this guide, well explore the ways that you can use your software to its full potential during the season of giving:

  1. Make giving convenient.
  2. Easily organize pledge fundraisers.油
  3. Gamify fundraising progress.
  4. Expand your audience.
  5. Offer multiple ways to give.

While your fundraising tool wont lead you to the perfect or reveal earth-shattering油 marketing strategies to reach your target audience, it can make a significant impact on donors overall experience through small changes. Over time, this boosts donor loyalty, satisfaction, and retention. Lets get started by exploring how you can achieve these benefits.

1. Make giving convenient.

Technology enables people to give online in the way that is easiest for them. With more people gravitating toward a , accepting a variety of online payment methods is a must for nonprofits wishing to achieve their fundraising goals.油

Fundraising software typically has built-in payment processors or partners with tools that accept online payments. Ideally, your software should accept payments via:

  • Debit and credit cards
  • ApplePay
  • GooglePay
  • PayPal, Venmo, CashApp, and/or other third-party processors
  • Text-to-give campaigns

Its worth noting that these online giving methods are also much more convenient for your nonprofit. You wont need to make any trips to the bank to deposit cash or checks, and your fundraising progress will remain updated and accurate.

2. Easily organize pledge fundraisers.

Pledge fundraisers are a form of crowdfunding in which participants fundraise among their friends and families on behalf of your organization to collect pledged donations. Usually, these donations are fulfilled after the fundraiser ends, either in a lump sum or in installments.油

This graphic depicts the various parts of the pledge fundraising process.

Pledges can be based on a participants performance in some kind of event or challenge. For example, breaks down the process like this:

  1. Work with your software provider to set up fundraising pages for your organization and individual participants.
  2. Each participant collects pledged donations from their friends and family. They may donate a flat fee or a set dollar amount per minute read (e.g., $5 per hour).
  3. While they are fundraising, participants work hard to read as much as possible and track their progress.油
  4. After the fundraiser, your software reports each participants results, and donors submit pledged donations. A donor who pledged $5 per hour would donate a total of $50 if their participant read for 10 hours.

When using specialized software, its easy to get these fundraisers up and running quickly for important occasions like Giving Tuesday. Additionally, the participants take on most of the fundraising responsibilities, freeing up staff time during the busy season.

3. Gamify fundraising progress.

Gamification is a method used by many organizations to motivate their supporters to participate in fundraisers. Specifically, this strategy involves applying elements of gameplay, like scoring points and competing against other players, to inspire supporters to engage with your campaign.

This strategy is especially and other youth-focused organizations because kids enjoy competing for prizes and recognition. But, if your nonprofits participants are usually adults, you can still offer prizes such as free branded merchandise or recognition on your website.油

Using your software to carefully track each participants fundraising progress, you might apply gamification strategies like:

  • Donation milestone: Based on past fundraising data, set donation milestones with corresponding recognition and/or rewards. You might set milestones at $100, $250, and $500+, offering digital badges to those who meet the lower milestones and prizes for participants who go above and beyond. Additionally, consider creating small, named groups for each milestone so donors feel like part of a niche community. 
  • Publish leaderboards: Create and share real-time leaderboards that show off the top fundraisers in your campaign. Not only does this show supporters how much progress your campaign is making, but it also allows them to see what the competition looks like. If a participant realizes they are only a few dollars away from entering the list of the top 10 fundraisers, they may work harder to secure an additional gift. 
  • Impact tracking: Add fun visuals or animations that depict the impact each donation has. For example, the United Nations World Food Programme (WFP) has a in which players answer questions related to vocabulary, history, and other categories, earning 10 grains of rice per correct answer. As they earn points, an illustration shows a bowl filling with rice and vegetables. Consider creating something similar that aligns with your mission based on the fundraising dollars participants earn.

This information can come in handy later, so remember to save it. Your nonprofit could from the fundraiser to refine future campaigns and marketing efforts. For example, you might create a donor segment for those who earned the most during the fundraiser and then thank them for their help, ask them to join your volunteer program, and recruit them to work on future campaigns.

4. Expand your audience.

Fundraising software makes it incredibly easy to take your existing fundraisers online where youll be able to reach potential supporters from around the world. By sharing links to your donation pages online, you can grow your audience well beyond your local community.油

To expand your network of supporters, remember to:

  • Create engaging social media posts that link to donation pages.
  • Refine your website so that it is mobile-responsive and easy for supporters to navigate to your donation form.
  • Leverage platforms like email and text marketing.
  • Personalize communications sent to repeat donors by greeting them by name and acknowledging their last gift.
  • Promptly send welcome messages to new supporters.

Once you reach new supporters and inspire them to give, make an effort to retain them via donor appreciation efforts. recommends reaching out for major holidays like New Years, Christmas, Hanukkah, Mothers and Fathers Day, and Valentines Day. This will help you maintain contact with donors during the year-end giving season and beyond, keeping your nonprofit at the forefront of their minds while showing that you care about them.

5. Offer multiple ways to give.油

The holidays are a stressful time, but giving to your nonprofit should be easy. Provide supporters with the information they need to understand how to give in whatever way is most convenient for them.油

To accomplish this, try creating a Ways to Give page on your website that highlights multiple giving methods. For example, you might provide directions for how supporters can get involved through:

  • Recurring gifts. One-time gifts around the holidays are appreciated, but whats even better is when those last-minute annual gifts instead become recurring support. Explain how supporters can easily opt-in to make their donations on a recurring monthly basis, meaning they will give automatically each month without having to do any extra work.油
  • Volunteering. Some supporters may also be interested in donating their time. Discuss open volunteer positions as well as recurring roles for supporters interested in volunteering more as part of their New Years resolution.油
  • Workplace giving. Some of your supporters may be able to give more through their employers corporate social responsibility (CSR) program. Explain workplace giving programs like matching gifts and volunteer grants and how supporters can check their eligibility by looking at their employers handbook, logging onto their , or most convenient of all, using a matching gift database to search for their employer.油
  • In-kind donations. Rather than making a monetary donation, it might be equally beneficial to your nonprofit for supporters to donate tangible items directly. For example, a homeless shelter might request donations of warm blankets, coats, hats, and socks. Provide directions for what kinds of items youll accept and where supporters can deliver them.油

Feature this page prominently on your website by adding a link to it in your navigation. For instance, you might link it under a menu item titled Get Involved, so supporters looking for a range of engagement activities can easily find it.油


The end of the year may feel stressful, high-pressure, and hecticbut it doesnt have to. These strategies will help you leverage the benefits and capabilities of your fundraising software to alleviate year-end stressors while yielding impressive results.

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How Christian Nonprofit Leaders Can Pair Faith And Work /how-christian-nonprofit-leaders-can-pair-faith-and-work/ Tue, 07 Nov 2023 19:45:47 +0000 /?p=53915 As a nonprofit professional, the organization’s mission and values are at the core of your career. And whether or not faith is a part of your nonprofit’s story, it can be incorporated into what you do. In this guide, we’ll cover three things you can do to express your faith through your work: Be transparent […]

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As a nonprofit professional, the organizations mission and values are at the core of your career. And whether or not faith is a part of your nonprofits story, it can be incorporated into what you do. In this guide, well cover three things you can do to express your faith through your work:

  • Be transparent
  • Integrate Christian values
  • Foster a strong community of support

The values associated with charitable work and community service generally align with the values of the Christian faith. Because of this overlap, there are numerous ways you can center your work around your faith.

Be transparent

An obvious overlapping value between nonprofit work and your faith is honesty. Transparency plays a big role in and gaining donor trust, but its also a cornerstone of the Christian faith. Your values should be made evident through:

  • Staff relationships: Shared beliefs can cultivate strong relationships with coworkers who are also believers. For example, you might start a staff book club and use Christian books as a valuable resource for establishing essential team ethics. notes that these studies can facilitate collaboration and group discussions, making it a great way for you to get to know other team members values and perspectives.
  • Nonprofit decisions: Your role as a leader requires you to make decisions on behalf of the nonprofit, which will inevitably be influenced by the core values of the organization. While you should work to remain unbiased in your decision-making, you can practice transparency by explaining your decision in light of your personal values as they relate to the nonprofit.
  • External communications: Your values will become apparent as you interact with donors, volunteers, beneficiaries, and other community members. However, you can still do your part to practice transparency when communicating with others. For example, you can subtly make your beliefs known by adding a Bible verse reference to your email signature. Or, you can openly talk about your faith in conversations with people outside your organization.油

Transparency about your beliefs can also be used as a tool to minister to others. Share information about giving to local churches and ministries so that everyone who encounters your nonprofits communications can support faith-based organizations. You can also partner with these organizations to show that your values align and to work together to achieve both missions.油

Integrate Christian values

Your Christian values will impact your individual role as a nonprofit leader, but you can also pair faith and work by incorporating these beliefs into your nonprofits:

  • Mission statement: Build your mission statement around Bible verses or Christian principles that relate to your charitable purpose. Think about what your nonprofit aims to accomplish and how its goals are rooted in Christian values.
  • Programs: What actionable steps are you taking to fulfill your mission in a faith-centered way? Establish programs that support your faith-based mission. For example, a local food bank might pass out with every meal.油
  • Vision: What is your organizations vision for its community? What do you envision as the future of a community impacted by your faith? Think about how your faith and mission could work together to transform your community and create a vision statement that sets reasonable goals accordingly.

Equipped with faith-centered guiding principles, your nonprofit will be able to achieve its goals while aligning with the beliefs that define your worldview. Be sure to promote these aspects of your nonprofit on all your communication channels, from Facebook to your website. This reinforces your efforts to remain transparent and helps to establish your nonprofits reputation.

Foster a strong community of support

Fellowship and community with other believers is an essential part of your personal Christian faith. The same is true for your professional nonprofits connections as your staffs ability to effectively achieve your mission is directly linked to your network of supporters, such as:

  • Corporations: Christian-led businesses make great sponsors for nonprofits because they typically align with charitable initiatives. Partner with for-profit businesses to garner the support of their employees and customers through both monetary and in-kind donations. For example, might donate free books to your nonprofit so that you can give them away to your beneficiaries.油
  • Church leaders: Partnerships between nonprofits and churches are a two-way street. While you may support local churches, they might also on behalf of your organization. This gives you the support of a Christian community. Also, your association with local churches can give your nonprofit a Christian reputation, strengthening the connection between your faith and work.
  • School officials: Like churches, private schools may also fundraise on behalf of your organization when you partner with them. Plus, your ability to connect with students can help you tap into the volunteer power and advocacy of young people. Their involvement with your nonprofit will teach them valuable lessons and help them put their faith into practice.

In each of these professional spheres, youll expand your nonprofits reach to employees and constituents that you otherwise wouldnt have come into contact with. Whether youre gaining more support through corporate giving programs or impacting more people by providing resources to Christians in need, reaching out to like-minded organizations can help you foster a strong community of support.

 


Pairing your faith and your work empowers you to drive your mission forward with the support of the Christian community. You can lean on the support of this community in tangible ways, such as monetary donations or engagement with communications. Youll also unlock the security of long-term support and deep relationships when you incorporate faith into your work.

Your faith impacts your worldview, and likewise the direction of your nonprofit. Thats why its important to embrace faith as a part of your nonprofits operations. If youre looking for more ways to make your faith a significant part of your organization, connect with faith-based organizations to see some examples in action.

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How to Get Children Involved in Kid-Friendly Volunteer Roles /how-to-get-children-involved-in-kid-friendly-volunteer-roles/ Wed, 01 Nov 2023 20:28:18 +0000 /?p=53908 As a nonprofit leader, the need for volunteer support is an ongoing gap that you aim to fill every day. Between social media marketing, nonprofit storytelling, and direct outreach, your efforts to cultivate a base of committed volunteers are never-ending. But there may be a group of willing volunteers that you’ve previously overlooked: children! Kid-friendly […]

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As a nonprofit leader, the need for volunteer support is an ongoing gap that you aim to fill every day. Between social media marketing, nonprofit storytelling, and direct outreach, your efforts to cultivate a base of committed volunteers are never-ending. But there may be a group of willing volunteers that youve previously overlooked: children!

Kid-friendly volunteer opportunities not only give your nonprofit a helping hand, but show that youth volunteerism is also associated with improved overall health and wellness. In this guide, well explore three ways your nonprofit can get children involved in kid-friendly volunteer roles:

  • Reach out to role models
  • Plan engaging activities
  • Promote volunteer opportunities

If youre not providing opportunities for kids to get involved with your cause, youre missing out on valuable help and the chance to secure long-term support. Get started with the following tips!

Reach out to role models

Children are more likely to do something when they see others doing it, including volunteer work! While you likely wont market volunteer opportunities directly to children, you can influence their role models, such as:

  • Parents: Any donors or existing volunteers who have children are excellent role models of giving and serving. Theyre already passionate about your cause, meaning theres a good chance theyll talk to their kids about your organization. Plus, parents who are already familiar with your cause and operations will likely trust your nonprofit with creating roles for their kids.
  • Ministry leaders and churches: Kids who go to church regularly will likely learn about the importance of giving generously from church leaders, , or general religious principles. Since your volunteer program is a primary way to serve others, you might partner with ministry leaders to encourage kids (and their families) to put their faith into action.
  • Teachers: Students might already be familiar with fundraising on behalf of their school, but there are countless opportunities for teachers and faculty members to encourage volunteering. Partner with local schools and let teachers motivate students to pursue volunteer opportunities.油

You can identify parents, ministry leaders, and teachers through information collected in previous prospect research, volunteer events, and other donor data resources. You could also look for churches in your area! By reaching out to the adults who have significant impacts on kids lives, youll gain a direct gateway to market your volunteer opportunity and find kids who are willing to give back.

Plan engaging activities

Any activity that involves kids must be engaging to capture their attention, and the best way to discover what they would enjoy is by simply asking! For example, teachers might survey their classes to find out what extracurricular activities would be most appealing to the student population. Or, childrens ministry leaders could ask kids directly for their ideas about engaging curriculum resources, as recommended by .油

When it comes to volunteering, the same method can be effective. If you have the resources to connect with kids through donors or volunteers who are parents, consider surveying them and asking what theyd like to help out with.油

You should also think about the roles you need volunteers to fill. Some require specific skill sets, such as experience with photography to contribute to the marketing team. Other tasks are less skill-specific and appeal to a broader range of volunteers, such as:

  • Interacting with beneficiaries: No matter what group your nonprofit serves, your beneficiaries need special attention. It can be hard to focus on those interactions when youre busy with the administrative tasks involved in serving them, so enlist kids to interact with your beneficiaries. For example, an animal-related nonprofit might ask kids to play with the animals.油
  • Managing supplies: Depending on your organization, you might need an extra set of hands to organize supplies or create materials for your cause. For example, a group of kids could assemble sack lunches for a food bank to pass out to residents of a low-income community.
  • Cleaning facilities: Recruit kids to help with the upkeep of your nonprofits building and outdoor landscape. This could include anything from sweeping floors to weeding flower beds to planting flowers, as long as relevant safety measures are in place.油

To further engage kids, gamify the volunteer tasks by encouraging healthy competition or tracking the volunteer teams progress. Recognizing and calling out their hard work is a great that will give kids (and most adults) a sense of accomplishment and keep them coming back.油

Plan to provide all necessary details about the position to parents or guardians. Theyll appreciate your transparency and will be more likely to allow their kids to volunteer when they know exactly what the role entails. Plus, youll be better prepared to address any safety concerns as they arise.

Promote volunteer opportunities

Once youve identified your audience and planned engaging activities, its time to get the word out about your opportunity. According to , you can increase volunteer interest by leveraging your online presence. Garner support for your volunteer program by spreading awareness through online channels such as:

  • Social media: Create various posts about your kid-friendly volunteer program. With parents permission, you can even post pictures of your current kid volunteers in action to show the programs potential for fun and impact.
  • Email: A strong email campaign targeting current donors and volunteers can help you identify existing supporters who may want their kids to get involved. Include background information on the volunteer roles and list the benefits of youth volunteerism. You can also include infographics or images for visual appeal.
  • Your website: Create a dedicated landing page on your website for child volunteering opportunities. Include thorough descriptions of each role for curious parents and an easy-to-use application form. For more visibility, you can promote the page using the Google Ad Grant.

Remember, kids will be influenced by the social circles theyre in daily. Aim to appeal to those interests, such as sports or religious spheres. For example, kids will likely learn about the importance of serving others in church through the lessons offered by their .油

When you promote your volunteer programs ability to serve people in need, youll appeal to those kids and their parents.


To expand your volunteer program into kid-friendly opportunities, your existing supporter base must get kids involved. If youre looking for more ways to get the word out about your kid-friendly volunteering opportunities, consider recruiting ambassadors for your program to raise awareness on behalf of your organization. That way, you can focus on facilitating the volunteer program while your supporters take care of recruitment.

 

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